T TToo many times I've seen directors film the same video but with different artists. A copy and paste type of music video. I see no love or ambition with their style. I never wanted to be complacent with my work. This is my story on my most ambitious music video...yet.
I wanted to challenge myself. I was only going to accomplish this with an artist I was comfortable and familiar with. The hip hop artist, Top Notch trusts me with my vision so when I came up with this idea, we was all for it. His song "iRap" practically says he lives and breathes rapping and hip hop. So I said let's film everywhere with you rapping the song. He liked the idea. After the first day of shooting, I told him let's do 50 takes of you rapping this song. The craziest idea I've ever had. I knew I was gonna hate this song by the end of shooting and editing it.
Over the course of 3 days of shooting all over Mt. Pleasant, Michigan, we had 50 takes of him rapping the song. Which would mean 4 seconds of each scene. All this traveling around town for 4 seconds of each place. We filmed at restaurants, in the middle of streets, stores, all over CMU campus and more. Day and night shots. We hustled. We were tired with the long days of filming. In the end, we were both proud of the accomplishment and dedication we put behind this video. This was something you don't see often or at all.
WATCH THE MUSIC VIDEO HERE! "iRap" - Top Notch (Music Video)